From Teammate AIs to Creative Tools: How GenAI Is Redefining Work, Roles, and Strategy in 2025 #106b
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Harvard Study: When AI Becomes a Teammate, Not Just a Tool
A new Harvard Business School field study with Procter & Gamble shows what happens when GenAI joins the team—not just the tech stack.
Human+AI = Team-Level Output: Individuals using GenAI matched the performance of traditional two-person teams—with less time and more engagement.
Breaks Silos: With AI, R&D and marketing staff produced balanced, cross-functional ideas regardless of their background.
Emotional Boost: Participants reported more energy, motivation, and lower frustration—AI felt like a colleague, not a cold tool.
Summary: GenAI reshapes collaboration, dissolves silos, and redefines how innovation happens. For execs, this is a clear signal: the future of work is hybrid—human + machine. (Source)
McKinsey Study: AI Isn’t Killing Jobs—It’s Redefining Them
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