From Manufacturing to Marketing: McKinsey’s Top AI Use Cases, GenAI's Billion-Dollar Promise, and the CXO Playbook for Winning the Future #115b

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McKinsey: Top 15 AI Use Cases

AI use cases span various industries and functions, offering significant potential for enhancing business operations and generating value. Key areas where AI is making a substantial impact include sales, manufacturing, IT, and customer service.

AI in Sales and Marketing

• Opportunity Identification

  • AI helps companies identify high-potential opportunities and avoid low-return efforts ^[1]

  • It enables the identification of fast-growing niches adjacent to existing businesses ^[1]

  • AI drives better engagement and conversion through microsegmentation and cross-selling ^[1]

  • It surfaces opportunities to acquire and retain customers and manage churn ^[1]

• Personalized Promotions

  • AI in retail marketing and sales can personalize promotions, leading to a 1-2% increase in incremental sales for brick-and-mortar retailers ^[4]

AI in Manufacturing

• Predictive Maintenance and Resource Optimization

  • AI enables predictive machinery maintenance and maximizes resource productivity ^[2]

  • It supports integrated supply chain optimization, including demand forecasting and inventory optimization ^[2]

Hope you enjoy the sneak preview. The remaining use cases you get in the Premium Version