DIGITAL STORM weekly #44b - AI takes over marketing, Adobe unveils new AI products, Google Search gets smarter and there's a growing movement to make AI development more open
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Story of the week - Sam Altman’s quote
"95% of what marketers use agencies, strategists and creative professionals for will be handled by AI at nearly no cost".
Sam Altman, CEO of OpenAI, the creator of ChatGPT, says this in the new book, "Our AI Journey"
As a result, AI will be able to do nearly all of the work that agencies, strategists, and creatives do for marketers today—and it will do it quickly, cheaply, and easily. What's more, AI may even be able to test creatives against actual or virtual customer focus groups to predict outcomes and optimize. All of it is free, it's quick, and it's almost flawless. Media assets, promotional concepts, etc. Of course.
Gartner: Leadership and Strategy are the Keys to AI Success
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